We know that who you are is far deeper and more involved than a haircut or a bold color change; yet how we present ourselves to the world affects perception. It just does.  We have seven seconds to make a first impression—what do you want to say in those seven seconds?
The media tells us that we need to look our best because of what other people think of us: to land the perfect job, to impress on a first date, to win mom of the year.
Confidence inspires confidence.
Tailored disagrees. Yes, we agree that we should all put our best foot forward—but for yourself, not for anyone else. Do it for you. Do it for your story. When we feel confident in who we are and how we look it changes how we interact with others and the world around us. Confidence inspires confidence.

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